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lorachen@bu.edu

Namibia: 
Naturally picture perfect

The ask of this project is to sell a vacation place that isn’t top-of-mind. We picked Namibia in Africa. When we were searching for information, a voice raised in our head: it’s nearly impossible to take a bad picture here.

So, we came up with our campaign, showcasing it’s so beautiful that every corner in Namibia is a photo-worthy moment. Through a series of NYTimes banners, OOH, and social content, we believe you will also fall in love with this place like we did.





NYTimes banner on the travel page
OOH

OOH




In our executions, we used the new logo we designed together to match our overall style, shout out to Arianne!



Portfolio Class Project

Arianne Duenas/Copy
Luoran Chen/Art
Luoran Chen Creative 2024