MiO Energy:
MiO Drop Dunk Tank

MiO Energy wants to become the top choice for 20-somethings when they consume caffeinated beverages in the summer of 2024.

Is there a better time for energy drinks to take center stage than finals period?

We want to set up the conversation by placing several huge MiO Energy dunk tanks that are designed in the shape of bottle glass in the campus across the globe.  Within the tank we filled it up with colorful water that echoes with MiO Energy flavors. We encourage students to dive into the dunk tank and get destressed just like MiO Energy droppes into your bottle and gives your power.




Case study video. If it doesn’t play, please click here.


MiO Drop Dunk Tank, in collaboration with DALL·E
OOH around campus




Portfolio Class Project


Sydney Pottow/Copy
Luoran Chen/Art

Luoran Chen Creative 2024