Fossil Fuel  Non-Proliferation Treaty:
Down For Good

Fossil Fuel Non-Proliferation Treaty calls for a symbol that can inspire hope for a fossil fuel free future.

Despite the fact that fossil fuels are having a serious impact on the planet, people are fed up with threatening information about how the world is doomed, feeling powerless as a small part of this large system thinking there’s nothing we can do. 

That’s why with our new symbol, we aim to highlight that a single action, one viable solution, could bring an end to this global disaster—keeping fossil fuels underground.

We will demonstrate how this symbol can empower activists, motivate wanderers, and give creatives the power to use design to stand up to the fossil fuel industry.



Case study video. If it doesn’t play, please click here.











Portfolio Class Project/D&AD New Blood Brief


Lydia Chou/Copy
Luoran Chen/Art
Luoran Chen Creative 2024