Dauphinette: Fashion Reborn

Fashion ads are always about the vibe, not it’s time to make them meaningful.

Dauphinette is a brand that positioned itself as “the happiest brand on earth”. It is famous for its transformative touch on repurposed materials, breathing new life into many items that were used.

The rebirth holds profound significance for these objects. What might they say if they could speak? We give them personality and narrate their stories in their imagined voices.

 
The activation of the campaign,  leading people to our landing page to discover the items’ stories. When you feel bored in the metro, take a quiz!




Click the picture below to take a look at our landing page! 


Or visit https://fashionreborndauphinette.my.canva.site/





Portfolio Class Project

Michelle Lee/Copy+Art
Luoran Chen/Copy+Art
Luoran Chen Creative 2024